I suggest to all of my clients to look at any new logo or website design and then sleep on it. Then look at it again.

Do not send email with comments on design. Please call to discuss.

I find the first instinct of most clients is to point out what they “don’t like”. This is helpful, but not as helpful as telling me what you do like and the direction you would like to go in.

Example of un-helpful critique: “We don’t like the background.”
This is not helpful because this only eliminates one of infinite options and does not give us any direction.

Example of helpful critique: “We like the background color choice, but would like to use another pattern. Maybe a more linear design.”
Now we know what specifically to change and we don’t waste your time by showing you backgrounds in different colors.

Give examples of websites that have some of the look and feel you are looking for.

I give these examples to help the design process go as efficiently as possible. I am usually charging my client by the hour and want to help my client stay within their budget. Through a phone discussion, we can apply a question and answer discussion, that can be more efficient and less frustrating than through many emails.

Posted: May 28th, 2008 under Logo Design, General Website Design Knowledge, Rodman Design.
Comments: none

The design process is as follows:

• we discuss your company, it’s demographics and design preferences
• I then design and present 4 black and white concept drawings
• we discuss the logo direction further using these logo design/concepts
• we then work on a logo based on the above discussion
• once we have come up with an approved logo design in black and white,  we then do some color comps of this logo
• when a color version is agreed upon, we present the client with any and all file versions of the logo they would need

Posted: January 30th, 2008 under Logo Design.
Comments: none